What is Virtual Reality

What is Virtual Reality?

Virtual Reality (VR) is an entirely new medium. Unlike traditional media like film/TV/radio, content is viewed through a VR headset. It immerses the user inside an experience, allowing them to feel like they are actually 'present'. Sometimes described as ‘the empathy machine’, VR brings the viewer closer to the story than ever before, which leaves a lasting impression and opens up a whole range of new possibilities.