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Ulster Rugby:

Matchday Experience

Cinematic VR fan experience

Ulster Rugby VR matchday fan experience provides unique access to the players’ pre-match routine, including an inspiring team talk by team captain, Rory Best, as well as on-pitch action and reaction from the crowd at last season’s games against Connacht and Dragons.


The Ulster Rugby VR experience is on exhibit at all upcoming Ulster home fixtures, as well as being used as part of the Kingspan Stadium tour and at a range of community engagement events.

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