While VR transports users to other places, Augmented Reality (AR) alters the world around us. AR gives users the ability to overlay additional information in the world around them, be that through a mobile phone or a mixed reality headset.
AR content can range from displaying practical information such as way-finding, a tool to help with decision making such as an AR furniture app or as a form of entertainment like Pokemon Go.
AR content can be video, text, audio, images, 3D objects and 3D characters allowing old and new content to be used to bring context to the world around us. Retinize’s in-house development team and 3D artists works with clients to develop AR experiences from concept development through to production and delivery.